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	<title>ZoomFactor</title>
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		<title>55 Tips to Get Retweeted on Twitter</title>
		<link>http://www.zoomfactoronline.com/2011/12/05/55-tips-to-get-retweeted-on-twitter/</link>
		<comments>http://www.zoomfactoronline.com/2011/12/05/55-tips-to-get-retweeted-on-twitter/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 19:51:21 +0000</pubDate>
		<dc:creator>Pam</dc:creator>
				<category><![CDATA[featured]]></category>
		<category><![CDATA[fruitzoom]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[marketing 101]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[share]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[zoomfactor blog]]></category>
		<category><![CDATA[how to get retweeted]]></category>
		<category><![CDATA[how to tweet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pam marketing nut]]></category>
		<category><![CDATA[pam moore]]></category>
		<category><![CDATA[retweet]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social business]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[social media tactics]]></category>
		<category><![CDATA[tweet for business]]></category>
		<category><![CDATA[twitter 101]]></category>
		<category><![CDATA[twitter tips]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[zoomfactor]]></category>

		<guid isPermaLink="false">http://www.zoomfactoronline.com/?p=7352</guid>
		<description><![CDATA[Retweets, you have heard about them, you know what they are but you aren&#8217;t gettin&#8217; them. For some reason you just can&#8217;t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter. You may be new to Twitter and simply don&#8217;t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won&#8217;t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you&#8217;re doing or not (joking). Or you may be a Twitter [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Social Trust Factor: 10 Tips to Establish Credibility</title>
		<link>http://www.zoomfactoronline.com/2011/11/29/social-trust-factor-10-tips-to-establish-credibility/</link>
		<comments>http://www.zoomfactoronline.com/2011/11/29/social-trust-factor-10-tips-to-establish-credibility/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 18:25:15 +0000</pubDate>
		<dc:creator>Pam</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Entrepreneur - Startup]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[fruitzoom]]></category>
		<category><![CDATA[marketing 101]]></category>
		<category><![CDATA[planning]]></category>
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		<category><![CDATA[ROI]]></category>
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		<category><![CDATA[zoomfactor blog]]></category>
		<category><![CDATA[business to business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[establish trust]]></category>
		<category><![CDATA[social business]]></category>
		<category><![CDATA[social media engagement]]></category>
		<category><![CDATA[social media influence]]></category>
		<category><![CDATA[social media reputation]]></category>
		<category><![CDATA[social media tips]]></category>
		<category><![CDATA[social trust factor]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.zoomfactoronline.com/?p=7287</guid>
		<description><![CDATA[When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc.  All of these are foundational to success.  We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media engagement.  However, after a few months goes by we realize nobody is buying from us.  Nobody is opting in to our email lists. What has happened? Why don't they want to further engage with our brand? Do they not trust us? Do they not think that we could bring them value?]]></description>
		<wfw:commentRss>http://www.zoomfactoronline.com/2011/11/29/social-trust-factor-10-tips-to-establish-credibility/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Pam Moore</title>
		<link>http://www.zoomfactoronline.com/2011/11/28/pam-moore/</link>
		<comments>http://www.zoomfactoronline.com/2011/11/28/pam-moore/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 05:59:14 +0000</pubDate>
		<dc:creator>Pam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.zoomfactoronline.com/?p=7590</guid>
		<description><![CDATA[Pam Moore CEO With more than 15+ years of experience helping entrepreneurs, small business leaders to Fortune 500 organizations build winning brands and business platforms that sustain both business and life, Pam is ready to help your business go zoom! Pam believes we must first inspire our audiences to connect, we then engage and connect with them via relevant content that inspires and last we help them achieve their objectives. It is not until we help our audiences achieve their objectives that we achieve success. Her personal blog “The Marketing Nut” earned it’s way to Adage Power 150 and a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>41 Signs You Are NOT a Social Business</title>
		<link>http://www.zoomfactoronline.com/2011/11/09/41-signs-you-are-not-a-social-business/</link>
		<comments>http://www.zoomfactoronline.com/2011/11/09/41-signs-you-are-not-a-social-business/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 13:21:08 +0000</pubDate>
		<dc:creator>Pam</dc:creator>
				<category><![CDATA[featured]]></category>
		<category><![CDATA[fruitzoom]]></category>
		<category><![CDATA[marketing 101]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[reputation management]]></category>
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		<category><![CDATA[tips]]></category>
		<category><![CDATA[zoomfactor blog]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[ram]]></category>
		<category><![CDATA[random acts of marketing]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social business]]></category>
		<category><![CDATA[social business plan]]></category>
		<category><![CDATA[social business tips]]></category>
		<category><![CDATA[social media 101]]></category>
		<category><![CDATA[social media plan]]></category>

		<guid isPermaLink="false">http://www.zoomfactoronline.com/?p=7203</guid>
		<description><![CDATA[We&#8217;ve all seen the begging pleas of the wanna be social business: like me on Facebook I need likes, come visit my page I&#8217;ll like you if you like me let&#8217;s take the conversation to Facebook Many of us have at one time done them. The smart ones eventually stop such behavior. What these people are not getting is that I must have a reason to &#8220;like you.&#8221; WHY should I like you? There are a million other pages also asking for my time and for me to like them. And take what conversation to Facebook? I am not having [...]]]></description>
		<wfw:commentRss>http://www.zoomfactoronline.com/2011/11/09/41-signs-you-are-not-a-social-business/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Are You Ready to Be a Social Business? 10 Tips for a Zoom Start!</title>
		<link>http://www.zoomfactoronline.com/2011/10/20/are-you-ready-to-be-a-social-business-10-tips-for-a-zoom-start/</link>
		<comments>http://www.zoomfactoronline.com/2011/10/20/are-you-ready-to-be-a-social-business-10-tips-for-a-zoom-start/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 16:52:56 +0000</pubDate>
		<dc:creator>Pam</dc:creator>
				<category><![CDATA[CEO]]></category>
		<category><![CDATA[Entrepreneur - Startup]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[marketing 101]]></category>
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		<category><![CDATA[b2b]]></category>
		<category><![CDATA[business to business]]></category>
		<category><![CDATA[ceo social media]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[social business]]></category>
		<category><![CDATA[social business tips]]></category>
		<category><![CDATA[social media for small business]]></category>
		<category><![CDATA[social media plan]]></category>
		<category><![CDATA[social media planning]]></category>
		<category><![CDATA[social media roi]]></category>
		<category><![CDATA[social media tips]]></category>
		<category><![CDATA[startup social media]]></category>

		<guid isPermaLink="false">http://www.zoomfactoronline.com/?p=7164</guid>
		<description><![CDATA[There seems to be a mad rush to get on the social band wagon. Even though you and your business have been without Facebook, Twitter, a blog, LinkedIn or Google+ for your entire life and business history all of a sudden someone in your organization who has authority has decided you need to &#8220;get on social media,&#8221; by next Friday. Whoooaaa horsey, slow down! &#8220;Doing social&#8221; or &#8220;getting on social&#8221;  is far different from being a social business. This is the first in a series of posts I will be writing about being social versus doing social.  For the purpose of this [...]]]></description>
		<wfw:commentRss>http://www.zoomfactoronline.com/2011/10/20/are-you-ready-to-be-a-social-business-10-tips-for-a-zoom-start/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Lip Service vs Social Customer Service: AT&amp;T Wireless Case Study</title>
		<link>http://www.zoomfactoronline.com/2011/09/12/social-lip-service-vs-social-customer-service-att-wireless-case-study/</link>
		<comments>http://www.zoomfactoronline.com/2011/09/12/social-lip-service-vs-social-customer-service-att-wireless-case-study/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 11:51:46 +0000</pubDate>
		<dc:creator>Pam</dc:creator>
				<category><![CDATA[brand]]></category>
		<category><![CDATA[case study]]></category>
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		<category><![CDATA[listening]]></category>
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		<category><![CDATA[social media]]></category>
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		<category><![CDATA[twitter]]></category>
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		<category><![CDATA[zoomfactor blog]]></category>
		<category><![CDATA[at&t customer service]]></category>
		<category><![CDATA[at&t social media]]></category>
		<category><![CDATA[at&t wireless]]></category>
		<category><![CDATA[best social customer service]]></category>
		<category><![CDATA[closed loop social service]]></category>
		<category><![CDATA[social customer service]]></category>
		<category><![CDATA[social customer service case study]]></category>
		<category><![CDATA[social lip service]]></category>
		<category><![CDATA[social media case study]]></category>
		<category><![CDATA[twitter customer service]]></category>
		<category><![CDATA[verizon fios]]></category>

		<guid isPermaLink="false">http://www.zoomfactoronline.com/?p=7123</guid>
		<description><![CDATA[Many organizations claim to "be social." They claim they have social media integrated with sales, marketing, and even customer service. They may even tout that their customer service teams are using Twitter to communicate and help customers.

The real question is this... are they providing social lip service or social customer service?]]></description>
		<wfw:commentRss>http://www.zoomfactoronline.com/2011/09/12/social-lip-service-vs-social-customer-service-att-wireless-case-study/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>If I Were a Social Realtor &#8211; 20 Social Media Success Tips for Realtors</title>
		<link>http://www.zoomfactoronline.com/2011/09/10/if-i-were-a-social-realtor-20-social-media-success-tips-for-realtors/</link>
		<comments>http://www.zoomfactoronline.com/2011/09/10/if-i-were-a-social-realtor-20-social-media-success-tips-for-realtors/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 15:07:11 +0000</pubDate>
		<dc:creator>Pam</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[marketing 101]]></category>
		<category><![CDATA[realtor]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[zoomfactor blog]]></category>
		<category><![CDATA[florida realty]]></category>
		<category><![CDATA[real estate marketing]]></category>
		<category><![CDATA[real estate social media]]></category>
		<category><![CDATA[realtor facebook]]></category>
		<category><![CDATA[realtor marketing tips]]></category>
		<category><![CDATA[realtor social media]]></category>
		<category><![CDATA[realtor video]]></category>
		<category><![CDATA[realtor website]]></category>
		<category><![CDATA[realty marketing]]></category>
		<category><![CDATA[realty social media]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social media tips]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.zoomfactoronline.com/?p=7116</guid>
		<description><![CDATA[Are realtors doing all they can to help sell the homes? Most are not even taking photos let alone leveraging Facebook, Twitter, LinkedIn or YouTube. ]]></description>
		<wfw:commentRss>http://www.zoomfactoronline.com/2011/09/10/if-i-were-a-social-realtor-20-social-media-success-tips-for-realtors/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Is Your Website and Blog as Social Savvy as You Are?</title>
		<link>http://www.zoomfactoronline.com/2011/09/01/is-your-website-and-blog-as-social-savvy-as-you-are/</link>
		<comments>http://www.zoomfactoronline.com/2011/09/01/is-your-website-and-blog-as-social-savvy-as-you-are/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 12:14:35 +0000</pubDate>
		<dc:creator>Pam</dc:creator>
				<category><![CDATA[blog]]></category>
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		<category><![CDATA[influence]]></category>
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		<category><![CDATA[connect]]></category>
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		<category><![CDATA[conversation]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Entrepreneur - Startup]]></category>
		<category><![CDATA[inspiration]]></category>
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		<guid isPermaLink="false">http://www.zoomfactoronline.com/?p=7085</guid>
		<description><![CDATA[So, you inspired me to click a link somewhere on Twitter, LinkedIn, Facebook, Quora, or who knows what platform. For the sake of this post we're going to assume that link takes me to your website.

"Whooaa," I exclaim. Your website looks nothing like your social media platforms, your tweets or the person you're proclaiming to be in the world of social media. Within a few seconds, chances are you have 95% lost me. Chances are I will probably move on to more inspiring social pastures unless something grabs my attention to give you one more chance.]]></description>
		<wfw:commentRss>http://www.zoomfactoronline.com/2011/09/01/is-your-website-and-blog-as-social-savvy-as-you-are/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>125 Ways to Integrate Social Media to Zoom Your Business</title>
		<link>http://www.zoomfactoronline.com/2011/08/31/125-ways-to-integrate-social-media-to-zoom-your-business/</link>
		<comments>http://www.zoomfactoronline.com/2011/08/31/125-ways-to-integrate-social-media-to-zoom-your-business/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 13:17:07 +0000</pubDate>
		<dc:creator>Pam</dc:creator>
				<category><![CDATA[blog]]></category>
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		<category><![CDATA[integrate]]></category>
		<category><![CDATA[integration]]></category>
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		<guid isPermaLink="false">http://www.zoomfactoronline.com/?p=7072</guid>
		<description><![CDATA[Integration may seem like a lot of work up front. When I talk about integration with clients I often get that raised eyebrow look and know they want to say "what is she talking about, we don't have time to think further than tomorrow... we'll never get integrated... she just wants to complicate the project so she can charge us more!"  This couldn't be further from the truth! ]]></description>
		<wfw:commentRss>http://www.zoomfactoronline.com/2011/08/31/125-ways-to-integrate-social-media-to-zoom-your-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Forget the Klout Score! What&#8217;s Your Social Zoom Factor?</title>
		<link>http://www.zoomfactoronline.com/2011/08/30/forget-the-klout-score-whats-your-social-zoom-factor/</link>
		<comments>http://www.zoomfactoronline.com/2011/08/30/forget-the-klout-score-whats-your-social-zoom-factor/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 17:00:05 +0000</pubDate>
		<dc:creator>Pam</dc:creator>
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		<guid isPermaLink="false">http://www.zoomfactoronline.com/?p=7066</guid>
		<description><![CDATA[There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out.
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