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Archive for the ‘twitter’ Category

55 Tips to Get Retweeted on Twitter

On December 5, 2011   /   featured, fruitzoom, listening, marketing 101, relationships, share, small business marketing, SMO, social media, social media engagement, tips, twitter, Uncategorized, zoomfactor blog   /   5 Comments
55 Tips to Get Retweeted on Twitter

Retweets, you have heard about them, you know what they are but you aren’t gettin’ them. For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter. You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking). Or you may be a Twitter

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Social Lip Service vs Social Customer Service: AT&T Wireless Case Study

On September 12, 2011   /   brand, case study, featured, listening, SMO, social media, social media engagement, twitter, Uncategorized, zoomfactor blog   /   2 Comments
Social Lip Service vs Social Customer Service: AT&T Wireless Case Study

Many organizations claim to “be social.” They claim they have social media integrated with sales, marketing, and even customer service. They may even tout that their customer service teams are using Twitter to communicate and help customers.

The real question is this… are they providing social lip service or social customer service?

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33 Tips to Not be a Twit on Twitter!

On June 16, 2011   /   featured, social media, tips, twitter, zoomfactor blog   /   3 Comments
33 Tips to Not be a Twit on Twitter!

What is a Twit? It’s not the same as a tweet although it’s sometimes referred to as one. Is it a person? Is it short for Twitter? Is it a tweet gone viral? Or a tweet gone bad. Or neither? Here is a definition according to FreeDictionary.com twit: twit·ted, twit·ting, twits To taunt, ridicule, or tease, especially for embarrassing mistakes or faults.    1. The act or an instance of twitting. 2. A reproach, gibe, or taunt. 3. Slang A foolishly annoying person. For the purpose of this blog post we will use #3 above “a foolishly annoying person”.  I am taking

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CEO’s Repeat After Me: “We are Not Afraid to Tweet” + 21 Success Tips

On May 4, 2011   /   CEO, Entrepreneur - Startup, featured, listening, marketing 101, relationships, ROI, small business marketing, social media, social media engagement, tips, twitter, zoomfactor blog   /   Leave a comment
CEO's Repeat After Me: "We are Not Afraid to Tweet" + 21 Success Tips

Let me hear it…

“I am a CEO and I am not afraid to tweet!

I am not afraid of a blue bird.

I do NOT have to share what I eat for lunch every day!”

You know who you are. You don’t dream of sweet little blue birds who will bring you positive ROI or make your phone ring with qualified leads. You have nightmares instead about a crazy ROI eating bluebird with fiery red eyes who want to grab every waking moment of your Marketing VP, Customer Service VP and even Sales leadership. You wake up in hot sweats after a dream of walking into the shareholders meeting and everyone laughing about the photo that had 2200 views on TwitPic of you at the neighborhood Christmas party last year.

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21 Tips to Get Your Tweet On!

On April 21, 2011   /   Entrepreneur - Startup, featured, listening, marketing 101, small business marketing, SMO, social media, social media engagement, tips, twitter, zoomfactor blog   /   Leave a comment
21 Tips to Get Your Tweet On!

So you have a Facebook business page, a LinkedIn profile, a blog, and maybe even a professional photo taken for your custom twitter background. However, something about that crazy bird and all those 140 character yappin’ peeps freaks you out.  You want to be part of the conversation yet you aren’t certain how to start or what to say! To this point you have made the choice to sit on the sidelines. Though when you lay your head down on the pillow at night you can hear the little bird saying “come on, tweet with me, you can do it!”

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15 Tips to Build a Website that Does More Than Tweet

On February 26, 2011   /   blog, brand, facebook, featured, inspiration age, listening, marketing 101, relationships, reputation management, SMO, social media, social media engagement, tips, twitter, web development, websites, zoomfactor blog   /   3 Comments
15 Tips to Build a Website that Does More Than Tweet

The latest social media buzz for both small and large business seems to be “I need to add the Facebook button and start Tweeting.” We all know businesses that should know better but are still fooling themselves into thinking they are actually”doing social media” if they add the words “like us on Facebook” and “Follow Us On Twitter” to their website. Sadly they think they have officially entered the world of social media and are off to great blue Facebook pastures. My question is always, “how’s that workin’ for ya’?” The silo’d activity of adding social media icons to a

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Sorry Charlie, There are No Short Cuts to Social Relationships

On February 18, 2011   /   brand, facebook, featured, inspiration age, listening, marketing 101, planning, reputation management, ROI, share, SMO, social media, social media engagement, tips, twitter, Uncategorized, web development, zoomfactor blog   /   2 Comments
Sorry Charlie, There are No Short Cuts to Social Relationships

Social media is free, right? Simply register for 50 social media profile accounts, start tweeting, facebooking and linking and you’ll have tons of free leads, referrals and an instant community, right?

WRONG!

There is no short cut to social media.

Why you ask? It’s easy, to setup profiles, easy to get new friends, easy to get followers and grow your community. Sorry folks, social media is not free. It will consume your greatest asset which is time. In business we all know time is money. So no, social media is not free.

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17 Tips to Get More Twitter Followers and Tweeter Friends

On February 17, 2011   /   blog, featured, listening, marketing 101, planning, relationships, small business marketing, SMO, social media, social media engagement, tips, twitter, zoomfactor blog   /   9 Comments
17 Tips to Get More Twitter Followers and Tweeter Friends

To tweet or not to tweet was your question of 2010.  Now that it’s 2011 you’ve decided to take the big tweet plunge.  You finally get the guts to hop on Twitter. Chances are your experience might have started out a little like this: 1. You setup your account. 2. You followed some famous people that Twitter suggested you follow. As you did this you thought… “hmmm… just what I thought… Twitter is a waste of time… why do I need to follow Justin Bieber?” 3. You listened to the advice of the people “who get it” and put a

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Think a Facebook LIKE is all you need? Think again!

On January 27, 2011   /   authenticity, Entrepreneur - Startup, facebook, featured, inspiration age, marketing 101, relationships, share, small business marketing, SMO, social media, social media engagement, twitter, Uncategorized, zoomfactor blog   /   Leave a comment
Think a Facebook LIKE is all you need? Think again!

We all know the type. The business, the newspaper, the consultant, the franchise owner, the MLM team lead, the cheesey online city portal who refuses to admit social media success requires engagement. They’re afraid of getting negative comments on a blog so they don’t blog. They think their current ways are working even though their offline monthly distribution is 50k and they have less web traffic and email subscribers than I do as an entrepreneur who just left corporate less than 18 months ago!

They are usually also the folks who blast “Like us on Facebook” on every piece of collateral, email newsletter and printed piece of communication.

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25 Facts Every CEO Must Know About Social Media in 2011

On January 20, 2011   /   authenticity, brand, Entrepreneur - Startup, facebook, featured, listening, marketing 101, planning, relationships, reputation management, ROI, share, small business marketing, SMO, social media, social media engagement, tips, twitter, Uncategorized, zoomfactor blog   /   7 Comments
25 Facts Every CEO Must Know About Social Media in 2011

“To tweet or not to tweet? Facebook or not to Facebook? Hire intern or hire agency? Train sales team or keep them in the dark? Share what I had for lunch…. okay, never mind… we’ll start social media next year, not now.”

To do social media or not do social media seems to be the question for many CXOs. However, the truth is the party is already happening in their honor, they just aren’t in attendance.

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Show Me Some Social Media Love: 26 Tips to Be a Good Friend & Advocate

On January 18, 2011   /   authenticity, blog, brand, facebook, featured, inspiration age, listening, relationships, reputation management, small business marketing, SMO, social media, social media engagement, tips, twitter, zoomfactor blog   /   2 Comments
Show Me Some Social Media Love: 26 Tips to Be a Good Friend & Advocate

Most of us know that social media is about 1:1 connection. At the core of the social ecosystems are people and relationships. Connecting with your audience, partners, influencers and yes, customers with more than just an avatar is essential.

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Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement

On January 1, 2011   /   blog, Entrepreneur - Startup, facebook, featured, listening, relationships, SEO, share, small business marketing, SMO, social media, social media engagement, tips, twitter, Uncategorized, web development, websites, wordpress, zoomfactor blog   /   9 Comments
Top 50 Wordpress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement more →
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