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Archive for the ‘social media engagement’ Category

55 Tips to Get Retweeted on Twitter

On December 5, 2011   /   featured, fruitzoom, listening, marketing 101, relationships, share, small business marketing, SMO, social media, social media engagement, tips, twitter, Uncategorized, zoomfactor blog   /   5 Comments
55 Tips to Get Retweeted on Twitter

Retweets, you have heard about them, you know what they are but you aren’t gettin’ them. For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter. You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking). Or you may be a Twitter

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41 Signs You Are NOT a Social Business

On November 9, 2011   /   featured, fruitzoom, marketing 101, planning, relationships, reputation management, ROI, small business marketing, social media, social media engagement, tips, zoomfactor blog   /   2 Comments
41 Signs You Are NOT a Social Business

We’ve all seen the begging pleas of the wanna be social business: like me on Facebook I need likes, come visit my page I’ll like you if you like me let’s take the conversation to Facebook Many of us have at one time done them. The smart ones eventually stop such behavior. What these people are not getting is that I must have a reason to “like you.” WHY should I like you? There are a million other pages also asking for my time and for me to like them. And take what conversation to Facebook? I am not having

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Are You Ready to Be a Social Business? 10 Tips for a Zoom Start!

On October 20, 2011   /   CEO, Entrepreneur - Startup, facebook, featured, marketing 101, planning, relationships, ROI, small business marketing, social media, social media engagement, tips, Uncategorized, zoomfactor blog   /   1 Comment

There seems to be a mad rush to get on the social band wagon. Even though you and your business have been without Facebook, Twitter, a blog, LinkedIn or Google+ for your entire life and business history all of a sudden someone in your organization who has authority has decided you need to “get on social media,” by next Friday. Whoooaaa horsey, slow down! “Doing social” or “getting on social”  is far different from being a social business. This is the first in a series of posts I will be writing about being social versus doing social.  For the purpose of this

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Social Lip Service vs Social Customer Service: AT&T Wireless Case Study

On September 12, 2011   /   brand, case study, featured, listening, SMO, social media, social media engagement, twitter, Uncategorized, zoomfactor blog   /   2 Comments
Social Lip Service vs Social Customer Service: AT&T Wireless Case Study

Many organizations claim to “be social.” They claim they have social media integrated with sales, marketing, and even customer service. They may even tout that their customer service teams are using Twitter to communicate and help customers.

The real question is this… are they providing social lip service or social customer service?

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Is Your Website and Blog as Social Savvy as You Are?

On September 1, 2011   /   blog, featured, influence, inspiration age, listening, marketing 101, News & Stuff, relationships, reputation management, SEO, share, small business marketing, SMO, social media, social media engagement, tips, Uncategorized, web development, websites, wordpress, zoomfactor blog   /   1 Comment
Is Your Website and Blog as Social Savvy as You Are?

So, you inspired me to click a link somewhere on Twitter, LinkedIn, Facebook, Quora, or who knows what platform. For the sake of this post we’re going to assume that link takes me to your website.

“Whooaa,” I exclaim. Your website looks nothing like your social media platforms, your tweets or the person you’re proclaiming to be in the world of social media. Within a few seconds, chances are you have 95% lost me. Chances are I will probably move on to more inspiring social pastures unless something grabs my attention to give you one more chance.

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Forget the Klout Score! What’s Your Social Zoom Factor?

On August 30, 2011   /   brand, featured, listening, marketing 101, planning, relationships, reputation management, ROI, SMO, social media, social media engagement, zoomfactor blog   /   Leave a comment
Forget the Klout Score! What's Your Social Zoom Factor?

There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out.

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Are Authentic Social Relationships Over Rated?

On June 7, 2011   /   authenticity, brand, featured, relationships, reputation management, small business marketing, SMO, social media, social media engagement, zoomfactor blog   /   Leave a comment
Are Authentic Social Relationships Over Rated?

Imagine this… it’s a Saturday morning. You just left the gym. You’re sweaty and ready to go home and take a shower.  However, your fridge and cupboards are empty. On your way home is both a Wal-Mart and a Target store. Your shopper brain wants to go to Target. Your stinky self chooses Wal-Mart. You figure “I’m stinky plus I can save a few bucks!” Does this mean Wal-Mart or target is more authentic? Or does it simply mean we can be more authentic entering Wal-Mart over Target. Isn’t working out and getting sweaty part of life for those wanting

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7 Steps to the Perfect Social Media Plan

On May 19, 2011   /   CEO, Entrepreneur - Startup, featured, marketing 101, planning, ROI, small business marketing, SMO, social media, social media engagement, tips, zoomfactor blog   /   Leave a comment
7 Steps to the Perfect Social Media Plan

Do you dream about the perfect social media plan? The perfect social media template? Many business leaders wanting to get social dream about it.  They think they need it. The social media magic template. The one that includes the perfect strategy, tactics and themselves as the social hero of their company and social superstar of their market niche! You know the social media template I am talking about.  The one that will help you see a positive return on investment where everything is measurable and justifiable to stakeholders. The one that will make the boss scream with delight and as

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CEO’s Repeat After Me: “We are Not Afraid to Tweet” + 21 Success Tips

On May 4, 2011   /   CEO, Entrepreneur - Startup, featured, listening, marketing 101, relationships, ROI, small business marketing, social media, social media engagement, tips, twitter, zoomfactor blog   /   Leave a comment
CEO's Repeat After Me: "We are Not Afraid to Tweet" + 21 Success Tips

Let me hear it…

“I am a CEO and I am not afraid to tweet!

I am not afraid of a blue bird.

I do NOT have to share what I eat for lunch every day!”

You know who you are. You don’t dream of sweet little blue birds who will bring you positive ROI or make your phone ring with qualified leads. You have nightmares instead about a crazy ROI eating bluebird with fiery red eyes who want to grab every waking moment of your Marketing VP, Customer Service VP and even Sales leadership. You wake up in hot sweats after a dream of walking into the shareholders meeting and everyone laughing about the photo that had 2200 views on TwitPic of you at the neighborhood Christmas party last year.

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21 Tips to Get Your Tweet On!

On April 21, 2011   /   Entrepreneur - Startup, featured, listening, marketing 101, small business marketing, SMO, social media, social media engagement, tips, twitter, zoomfactor blog   /   Leave a comment
21 Tips to Get Your Tweet On!

So you have a Facebook business page, a LinkedIn profile, a blog, and maybe even a professional photo taken for your custom twitter background. However, something about that crazy bird and all those 140 character yappin’ peeps freaks you out.  You want to be part of the conversation yet you aren’t certain how to start or what to say! To this point you have made the choice to sit on the sidelines. Though when you lay your head down on the pillow at night you can hear the little bird saying “come on, tweet with me, you can do it!”

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What Social Brand Experience Are You Giving Your Audience? 10 Tips to Make it Better!

On April 16, 2011   /   blog, brand, Entrepreneur - Startup, featured, small business marketing, social media, social media engagement, tips, web development, websites, wordpress, zoomfactor blog   /   Leave a comment

I recently wrote an article regarding my experience with Apple.  To summarize, my point was that Apple provides a full yet simple brand experience. They inspire us to be inspired. Those of you who know me know that it doesn’t take much to inspire a deep thought blog post from me.  A weekend visit to Target sparked a stream of thoughts. As I walked into Target a few days ago with no kids, husband or deadlines I couldn’t help but give a big “sigh” of peace.  You know the ones I am talking about moms! There is something about grabbing

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