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Archive for the ‘SMO’ Category

55 Tips to Get Retweeted on Twitter

On December 5, 2011   /   featured, fruitzoom, listening, marketing 101, relationships, share, small business marketing, SMO, social media, social media engagement, tips, twitter, Uncategorized, zoomfactor blog   /   5 Comments
55 Tips to Get Retweeted on Twitter

Retweets, you have heard about them, you know what they are but you aren’t gettin’ them. For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter. You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking). Or you may be a Twitter

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Social Lip Service vs Social Customer Service: AT&T Wireless Case Study

On September 12, 2011   /   brand, case study, featured, listening, SMO, social media, social media engagement, twitter, Uncategorized, zoomfactor blog   /   2 Comments
Social Lip Service vs Social Customer Service: AT&T Wireless Case Study

Many organizations claim to “be social.” They claim they have social media integrated with sales, marketing, and even customer service. They may even tout that their customer service teams are using Twitter to communicate and help customers.

The real question is this… are they providing social lip service or social customer service?

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Is Your Website and Blog as Social Savvy as You Are?

On September 1, 2011   /   blog, featured, influence, inspiration age, listening, marketing 101, News & Stuff, relationships, reputation management, SEO, share, small business marketing, SMO, social media, social media engagement, tips, Uncategorized, web development, websites, wordpress, zoomfactor blog   /   1 Comment
Is Your Website and Blog as Social Savvy as You Are?

So, you inspired me to click a link somewhere on Twitter, LinkedIn, Facebook, Quora, or who knows what platform. For the sake of this post we’re going to assume that link takes me to your website.

“Whooaa,” I exclaim. Your website looks nothing like your social media platforms, your tweets or the person you’re proclaiming to be in the world of social media. Within a few seconds, chances are you have 95% lost me. Chances are I will probably move on to more inspiring social pastures unless something grabs my attention to give you one more chance.

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Forget the Klout Score! What’s Your Social Zoom Factor?

On August 30, 2011   /   brand, featured, listening, marketing 101, planning, relationships, reputation management, ROI, SMO, social media, social media engagement, zoomfactor blog   /   Leave a comment
Forget the Klout Score! What's Your Social Zoom Factor?

There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out.

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Are Authentic Social Relationships Over Rated?

On June 7, 2011   /   authenticity, brand, featured, relationships, reputation management, small business marketing, SMO, social media, social media engagement, zoomfactor blog   /   Leave a comment
Are Authentic Social Relationships Over Rated?

Imagine this… it’s a Saturday morning. You just left the gym. You’re sweaty and ready to go home and take a shower.  However, your fridge and cupboards are empty. On your way home is both a Wal-Mart and a Target store. Your shopper brain wants to go to Target. Your stinky self chooses Wal-Mart. You figure “I’m stinky plus I can save a few bucks!” Does this mean Wal-Mart or target is more authentic? Or does it simply mean we can be more authentic entering Wal-Mart over Target. Isn’t working out and getting sweaty part of life for those wanting

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7 Steps to the Perfect Social Media Plan

On May 19, 2011   /   CEO, Entrepreneur - Startup, featured, marketing 101, planning, ROI, small business marketing, SMO, social media, social media engagement, tips, zoomfactor blog   /   Leave a comment
7 Steps to the Perfect Social Media Plan

Do you dream about the perfect social media plan? The perfect social media template? Many business leaders wanting to get social dream about it.  They think they need it. The social media magic template. The one that includes the perfect strategy, tactics and themselves as the social hero of their company and social superstar of their market niche! You know the social media template I am talking about.  The one that will help you see a positive return on investment where everything is measurable and justifiable to stakeholders. The one that will make the boss scream with delight and as

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21 Tips to Get Your Tweet On!

On April 21, 2011   /   Entrepreneur - Startup, featured, listening, marketing 101, small business marketing, SMO, social media, social media engagement, tips, twitter, zoomfactor blog   /   Leave a comment
21 Tips to Get Your Tweet On!

So you have a Facebook business page, a LinkedIn profile, a blog, and maybe even a professional photo taken for your custom twitter background. However, something about that crazy bird and all those 140 character yappin’ peeps freaks you out.  You want to be part of the conversation yet you aren’t certain how to start or what to say! To this point you have made the choice to sit on the sidelines. Though when you lay your head down on the pillow at night you can hear the little bird saying “come on, tweet with me, you can do it!”

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26 Tips to Build a Social Savvy Website vs a Dud With a Pretty Face!

On March 22, 2011   /   blog, brand, Entrepreneur - Startup, featured, inspiration age, small business marketing, SMO, social media, social media engagement, web development, websites, wordpress, zoomfactor blog   /   3 Comments
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15 Tips to Build a Website that Does More Than Tweet

On February 26, 2011   /   blog, brand, facebook, featured, inspiration age, listening, marketing 101, relationships, reputation management, SMO, social media, social media engagement, tips, twitter, web development, websites, zoomfactor blog   /   3 Comments
15 Tips to Build a Website that Does More Than Tweet

The latest social media buzz for both small and large business seems to be “I need to add the Facebook button and start Tweeting.” We all know businesses that should know better but are still fooling themselves into thinking they are actually”doing social media” if they add the words “like us on Facebook” and “Follow Us On Twitter” to their website. Sadly they think they have officially entered the world of social media and are off to great blue Facebook pastures. My question is always, “how’s that workin’ for ya’?” The silo’d activity of adding social media icons to a

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Sorry Charlie, There are No Short Cuts to Social Relationships

On February 18, 2011   /   brand, facebook, featured, inspiration age, listening, marketing 101, planning, reputation management, ROI, share, SMO, social media, social media engagement, tips, twitter, Uncategorized, web development, zoomfactor blog   /   2 Comments
Sorry Charlie, There are No Short Cuts to Social Relationships

Social media is free, right? Simply register for 50 social media profile accounts, start tweeting, facebooking and linking and you’ll have tons of free leads, referrals and an instant community, right?

WRONG!

There is no short cut to social media.

Why you ask? It’s easy, to setup profiles, easy to get new friends, easy to get followers and grow your community. Sorry folks, social media is not free. It will consume your greatest asset which is time. In business we all know time is money. So no, social media is not free.

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17 Tips to Get More Twitter Followers and Tweeter Friends

On February 17, 2011   /   blog, featured, listening, marketing 101, planning, relationships, small business marketing, SMO, social media, social media engagement, tips, twitter, zoomfactor blog   /   9 Comments
17 Tips to Get More Twitter Followers and Tweeter Friends

To tweet or not to tweet was your question of 2010.  Now that it’s 2011 you’ve decided to take the big tweet plunge.  You finally get the guts to hop on Twitter. Chances are your experience might have started out a little like this: 1. You setup your account. 2. You followed some famous people that Twitter suggested you follow. As you did this you thought… “hmmm… just what I thought… Twitter is a waste of time… why do I need to follow Justin Bieber?” 3. You listened to the advice of the people “who get it” and put a

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