Blogsites and websites today are more than a blog, more than a website. If developed in alignment with an integrated marketing and business plan a blogsite and/or website can be a platform for which you conduct business.

Many bloggers and businesses create websites and spend lots of time and money on content. Many times they post it to their blog thinking the content will keep people on their site. Yet, their analytics data still shows a high bounce rate (people bouncing off your site after landing on a page) and little true engagement.

Content is key. Inspiring audiences to action is a requirement. Factors such as layout, design and usability all drive engagement. We need web visitors to engage. We want them to stick around awhile when they land on the page. We want them to click to a next page. Google likes this type of behavior and will reward such with higher rankings and placement over time.