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Archive for the ‘Entrepreneur – Startup’ Category

Social Trust Factor: 10 Tips to Establish Credibility

On November 29, 2011   /   blog, Entrepreneur - Startup, featured, fruitzoom, marketing 101, planning, reputation management, ROI, small business marketing, social media, tips, Uncategorized, zoomfactor blog   /   2 Comments
Social Trust Factor: 10 Tips to Establish Credibility

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media engagement. However, after a few months goes by we realize nobody is buying from us. Nobody is opting in to our email lists. What has happened? Why don’t they want to further engage with our brand? Do they not trust us? Do they not think that we could bring them value?

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Are You Ready to Be a Social Business? 10 Tips for a Zoom Start!

On October 20, 2011   /   CEO, Entrepreneur - Startup, facebook, featured, marketing 101, planning, relationships, ROI, small business marketing, social media, social media engagement, tips, Uncategorized, zoomfactor blog   /   1 Comment

There seems to be a mad rush to get on the social band wagon. Even though you and your business have been without Facebook, Twitter, a blog, LinkedIn or Google+ for your entire life and business history all of a sudden someone in your organization who has authority has decided you need to “get on social media,” by next Friday. Whoooaaa horsey, slow down! “Doing social” or “getting on social”  is far different from being a social business. This is the first in a series of posts I will be writing about being social versus doing social.  For the purpose of this

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7 Steps to the Perfect Social Media Plan

On May 19, 2011   /   CEO, Entrepreneur - Startup, featured, marketing 101, planning, ROI, small business marketing, SMO, social media, social media engagement, tips, zoomfactor blog   /   Leave a comment
7 Steps to the Perfect Social Media Plan

Do you dream about the perfect social media plan? The perfect social media template? Many business leaders wanting to get social dream about it.  They think they need it. The social media magic template. The one that includes the perfect strategy, tactics and themselves as the social hero of their company and social superstar of their market niche! You know the social media template I am talking about.  The one that will help you see a positive return on investment where everything is measurable and justifiable to stakeholders. The one that will make the boss scream with delight and as

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CEO’s Repeat After Me: “We are Not Afraid to Tweet” + 21 Success Tips

On May 4, 2011   /   CEO, Entrepreneur - Startup, featured, listening, marketing 101, relationships, ROI, small business marketing, social media, social media engagement, tips, twitter, zoomfactor blog   /   Leave a comment
CEO's Repeat After Me: "We are Not Afraid to Tweet" + 21 Success Tips

Let me hear it…

“I am a CEO and I am not afraid to tweet!

I am not afraid of a blue bird.

I do NOT have to share what I eat for lunch every day!”

You know who you are. You don’t dream of sweet little blue birds who will bring you positive ROI or make your phone ring with qualified leads. You have nightmares instead about a crazy ROI eating bluebird with fiery red eyes who want to grab every waking moment of your Marketing VP, Customer Service VP and even Sales leadership. You wake up in hot sweats after a dream of walking into the shareholders meeting and everyone laughing about the photo that had 2200 views on TwitPic of you at the neighborhood Christmas party last year.

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21 Tips to Get Your Tweet On!

On April 21, 2011   /   Entrepreneur - Startup, featured, listening, marketing 101, small business marketing, SMO, social media, social media engagement, tips, twitter, zoomfactor blog   /   Leave a comment
21 Tips to Get Your Tweet On!

So you have a Facebook business page, a LinkedIn profile, a blog, and maybe even a professional photo taken for your custom twitter background. However, something about that crazy bird and all those 140 character yappin’ peeps freaks you out.  You want to be part of the conversation yet you aren’t certain how to start or what to say! To this point you have made the choice to sit on the sidelines. Though when you lay your head down on the pillow at night you can hear the little bird saying “come on, tweet with me, you can do it!”

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What Social Brand Experience Are You Giving Your Audience? 10 Tips to Make it Better!

On April 16, 2011   /   blog, brand, Entrepreneur - Startup, featured, small business marketing, social media, social media engagement, tips, web development, websites, wordpress, zoomfactor blog   /   Leave a comment

I recently wrote an article regarding my experience with Apple.  To summarize, my point was that Apple provides a full yet simple brand experience. They inspire us to be inspired. Those of you who know me know that it doesn’t take much to inspire a deep thought blog post from me.  A weekend visit to Target sparked a stream of thoughts. As I walked into Target a few days ago with no kids, husband or deadlines I couldn’t help but give a big “sigh” of peace.  You know the ones I am talking about moms! There is something about grabbing

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26 Tips to Build a Social Savvy Website vs a Dud With a Pretty Face!

On March 22, 2011   /   blog, brand, Entrepreneur - Startup, featured, inspiration age, small business marketing, SMO, social media, social media engagement, web development, websites, wordpress, zoomfactor blog   /   3 Comments
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Get Off The Hamster Tweet Wheel & Be Inspired – 20 Learnings from Social Fresh Tampa

On March 11, 2011   /   Entrepreneur - Startup, featured, marketing 101, small business marketing, social media, tips, zoomfactor blog   /   Leave a comment
Get Off The Hamster Tweet Wheel & Be Inspired - 20 Learnings from Social Fresh Tampa

Getting out into world, learning from new perspectives, enjoying the company of others is the spice of life. So why in business do we find this so hard to accept? Why do we think we’ll accomplish more if we stay inside our corporate and virtual home offices as we fervently turn in our social hamster wheels of marketing strategies, business plans, engagement approaches, audience research, websites, Facebook pages and suites that hoot? Yes, the economy stinks. However, that doesn’t mean we need to work the hamster wheel 24/7. It actually should drive the opposite behavior. In a tough economy differentiation

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Think a Facebook LIKE is all you need? Think again!

On January 27, 2011   /   authenticity, Entrepreneur - Startup, facebook, featured, inspiration age, marketing 101, relationships, share, small business marketing, SMO, social media, social media engagement, twitter, Uncategorized, zoomfactor blog   /   Leave a comment
Think a Facebook LIKE is all you need? Think again!

We all know the type. The business, the newspaper, the consultant, the franchise owner, the MLM team lead, the cheesey online city portal who refuses to admit social media success requires engagement. They’re afraid of getting negative comments on a blog so they don’t blog. They think their current ways are working even though their offline monthly distribution is 50k and they have less web traffic and email subscribers than I do as an entrepreneur who just left corporate less than 18 months ago!

They are usually also the folks who blast “Like us on Facebook” on every piece of collateral, email newsletter and printed piece of communication.

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25 Facts Every CEO Must Know About Social Media in 2011

On January 20, 2011   /   authenticity, brand, Entrepreneur - Startup, facebook, featured, listening, marketing 101, planning, relationships, reputation management, ROI, share, small business marketing, SMO, social media, social media engagement, tips, twitter, Uncategorized, zoomfactor blog   /   7 Comments
25 Facts Every CEO Must Know About Social Media in 2011

“To tweet or not to tweet? Facebook or not to Facebook? Hire intern or hire agency? Train sales team or keep them in the dark? Share what I had for lunch…. okay, never mind… we’ll start social media next year, not now.”

To do social media or not do social media seems to be the question for many CXOs. However, the truth is the party is already happening in their honor, they just aren’t in attendance.

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Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement

On January 1, 2011   /   blog, Entrepreneur - Startup, facebook, featured, listening, relationships, SEO, share, small business marketing, SMO, social media, social media engagement, tips, twitter, Uncategorized, web development, websites, wordpress, zoomfactor blog   /   9 Comments
Top 50 Wordpress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement more →
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Dear Social Media Doubters – Get Social or Get Off the Social Potty

On December 1, 2010   /   Entrepreneur - Startup, facebook, featured, marketing 101, small business marketing, SMO, social media, social media engagement, tips, twitter, zoomfactor blog   /   Leave a comment
Dear Social Media Doubters - Get Social or Get Off the Social Potty

Fads, we all know them and at one time either loved them or hated them. Bell bottoms, leg warmers, big hair, members only jackets, hair bands and the list goes on. They come, they go. Some come back, some don’t.

There are still business leaders who think the internet is a fad. It’s true, I know some of them. There’s even more who think social media is a fad. Yes, social media will obviously evolve, change and possibly even become the leg warmer of the future. However, it’s not a leg warmer folks. It’s a platform to communicate, build community, share knowledge, find new business partners and of course grow your business.

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