When it comes to experiential brand and marketing, you either get it or you don’t.
If you think all it takes is a pretty logo, Twitter background, branded Facebook page and matching business card is going to provide your audience a true brand experience, then sorry, you don’t “get it.”
Apple has the brand experience nailed.
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Not a tweeter was tweeting, not even the high Klouts. The iphones were hidden by Santa’s little elves, In hopes that the Tweeters would do something else. The children were nestled all snug in their beds, While visions of daddy without social media danced in their heads. And mamma is on Facebook and I on the iPad Had just signed on for one last visit to Santa’s Norad. When out on the lawn there arose such a clatter, I sprang from the iPad to see what was the matter. Away to the window I signed off About.me in a flash,
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Granny Walton stopped by all excited today about the Bing Facebook social search announcement. She has been on a long vacation with Uncle Bernie. She said the last round of Tweetin’ wore her out. However, she’s back with some strong opinions on what the future may hold with Bing and Facebook on the same team.
Granny Says: If you are a business leader or entrepreneur and still think you don’t need a Facebook page… WAKE UP AND SMELL THE CORNBREAD! I don’t have time to waste my sore Tweetin’ fingers tellin’ you why you do. Get a clue dum dum. #dumdum
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People are hopping online by the millions. Tweeting, blogging, Facebooking, Placing, throwing four square balls, catching Plurks and bizniks. Why are you investing in social media? Why are you tweeting? Why do you have a facebook page? Granny Walton stopped by again and has a few words to share on social media ROI and measurement.
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It’s not news to most of us that social media is the train hundreds of thousands want to get on. It’s fast, it’s fun and it is going places.
Many are hopping on, spending precious dollars, time and resources on learning new tools, creating Facebook fan pages, Twitter backgrounds, training customer service to leverage for increased service enhancements.
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From the Blog of Our CEO Pam Moore
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