Integration may seem like a lot of work up front. When I talk about integration with clients I often get that raised eyebrow look and know they want to say “what is she talking about, we don’t have time to think further than tomorrow… we’ll never get integrated… she just wants to complicate the project so she can charge us more!” This couldn’t be further from the truth!
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Random acts of marketing. We call them RAMs or RAMMIES. What are they? They are acts of marketing that are not integrated, funded or properly planned. Yes, when looked at individually they may have a great plan, cool graphics, awesome web page. However, it’s like putting lipstick on a pig. A RAMMIE is like a pig with bright red lipstick. It may even make you feel good, feel like you are doing real marketing and real business.
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Remember when you were a kid and you would sing your heart out? What is the song for your business? Are you singing your heart out? Or are you hiding in the back row because you forgot the words?
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Imagine yourself relaxing on a nice warm, sandy beach. Toes are dipped in the water. You can hear the waves crashing against the rock nearby. The loud tourist with 2 kids seems 2 miles away vs. the 10 feet behind you. A bottle hits your toe. You look down to find an air tight bottle with a bright pink piece of paper inside. Tweet
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You can run but you can’t hide from them. We all get them. Sometimes they trick us. They often come with a cool subject line from who appears at first glance to be a reputable source you can trust. You may even get excited to open the email and think “wow, this could be good.”
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Social media is all one big relationship. Making them meaningful, inspirational and profitable are top goals.
Many times we get too caught up in the science of social media.
Social media is a revolution changing the way we think, sell, talk, market, advertise and COMMUNICATE!
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From the Blog of Our CEO Pam Moore
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