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Archive for the ‘authenticity’ Category

Are Authentic Social Relationships Over Rated?

On June 7, 2011   /   authenticity, brand, featured, relationships, reputation management, small business marketing, SMO, social media, social media engagement, zoomfactor blog   /   Leave a comment
Are Authentic Social Relationships Over Rated?

Imagine this… it’s a Saturday morning. You just left the gym. You’re sweaty and ready to go home and take a shower.  However, your fridge and cupboards are empty. On your way home is both a Wal-Mart and a Target store. Your shopper brain wants to go to Target. Your stinky self chooses Wal-Mart. You figure “I’m stinky plus I can save a few bucks!” Does this mean Wal-Mart or target is more authentic? Or does it simply mean we can be more authentic entering Wal-Mart over Target. Isn’t working out and getting sweaty part of life for those wanting

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Think a Facebook LIKE is all you need? Think again!

On January 27, 2011   /   authenticity, Entrepreneur - Startup, facebook, featured, inspiration age, marketing 101, relationships, share, small business marketing, SMO, social media, social media engagement, twitter, Uncategorized, zoomfactor blog   /   Leave a comment
Think a Facebook LIKE is all you need? Think again!

We all know the type. The business, the newspaper, the consultant, the franchise owner, the MLM team lead, the cheesey online city portal who refuses to admit social media success requires engagement. They’re afraid of getting negative comments on a blog so they don’t blog. They think their current ways are working even though their offline monthly distribution is 50k and they have less web traffic and email subscribers than I do as an entrepreneur who just left corporate less than 18 months ago!

They are usually also the folks who blast “Like us on Facebook” on every piece of collateral, email newsletter and printed piece of communication.

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25 Facts Every CEO Must Know About Social Media in 2011

On January 20, 2011   /   authenticity, brand, Entrepreneur - Startup, facebook, featured, listening, marketing 101, planning, relationships, reputation management, ROI, share, small business marketing, SMO, social media, social media engagement, tips, twitter, Uncategorized, zoomfactor blog   /   7 Comments
25 Facts Every CEO Must Know About Social Media in 2011

“To tweet or not to tweet? Facebook or not to Facebook? Hire intern or hire agency? Train sales team or keep them in the dark? Share what I had for lunch…. okay, never mind… we’ll start social media next year, not now.”

To do social media or not do social media seems to be the question for many CXOs. However, the truth is the party is already happening in their honor, they just aren’t in attendance.

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Show Me Some Social Media Love: 26 Tips to Be a Good Friend & Advocate

On January 18, 2011   /   authenticity, blog, brand, facebook, featured, inspiration age, listening, relationships, reputation management, small business marketing, SMO, social media, social media engagement, tips, twitter, zoomfactor blog   /   2 Comments
Show Me Some Social Media Love: 26 Tips to Be a Good Friend & Advocate

Most of us know that social media is about 1:1 connection. At the core of the social ecosystems are people and relationships. Connecting with your audience, partners, influencers and yes, customers with more than just an avatar is essential.

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Social Listening Done Right: Stride Gum Case Study

On November 19, 2010   /   authenticity, brand, case study, featured, listening, marketing 101, small business marketing, SMO, social media, social media engagement, tips, zoomfactor blog   /   2 Comments
Social Listening Done Right: Stride Gum Case Study

Social media listening is similar to what Granny use to say, “if you want to learn about your audience and make em’ feel good shut yer yapper and listen”.

Many new marketers who leverage social media forget about one of the greatest benefits, social listening. There are many benefits to social listening

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Sing a Song for Your Business or Nobody Else Will!

On September 8, 2010   /   authenticity, brand, content, dare 2 dream, Entrepreneur - Startup, featured, small business marketing, social media, zoomfactor blog   /   Leave a comment
Sing a Song for Your Business or Nobody Else Will!

Remember when you were a kid and you would sing your heart out? What is the song for your business? Are you singing your heart out? Or are you hiding in the back row because you forgot the words?

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20 Tips to Avoid a Social Media Relationship Fail Whale #FAIL

On August 25, 2010   /   authenticity, blog, brand, content, Entrepreneur - Startup, facebook, featured, listening, marketing 101, relationships, ROI, small business marketing, SMO, social media, social media engagement, tips, twitter, zoomfactor blog   /   1 Comment
20 Tips to Avoid a Social Media Relationship Fail Whale #FAIL

You can run but you can’t hide from them. We all get them. Sometimes they trick us. They often come with a cool subject line from who appears at first glance to be a reputable source you can trust. You may even get excited to open the email and think “wow, this could be good.”

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Social Media Voice: Pick Me, Pick Me, PICK ME!

On June 3, 2010   /   authenticity, blog, featured, social media, social media engagement, tips, Uncategorized, zoomfactor blog   /   Leave a comment
Social Media Voice: Pick Me, Pick Me, PICK ME!

My belief is this is very much why so many people love social media! For once we feel free! We HAVE a VOICE! Even if nobody is listening on the other end, we are free to be

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Social Media: Has the 5 minute conversation been replaced by 140 characters?

On May 25, 2010   /   authenticity, blog, content, Entrepreneur - Startup, facebook, featured, marketing 101, small business marketing, SMO, social media, social media engagement, twitter, zoomfactor blog   /   4 Comments
Social Media: Has the 5 minute conversation been replaced by 140 characters?

Social media is a revolution changing the way we think, sell, talk, market, advertise and COMMUNICATE!

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