You’ve probably heard it a million times – the only thing constant is change. The internet has changed a lot since it first started. Instead of being just used for informational purposes, it’s now being used for leisure as well. With the expansion of the internet, marketers, such as those at The Social Boost, have had to adapt with how they reach customers. You’ve probably heard of the term digital marketing and know that it’s something you should do if you want a successful online business. The following paragraphs will give you a little more detail into the evolution of digital marketing.
When digital marketing first came out, it wasn’t a requirement. People who built websites in the 90s had the first mover advantage. These people didn’t really have to market their website a lot, since there wasn’t as much competition. It’s kind of like when TV first became popular. At the start, you only had three stations. Today, there are thousand of stations to choose from.
As you know, the more competition you have, the harder it is to stand out. Digital marketing was a way to make your website stand out. People realized that most of the traffic they were receiving was coming from search engines such as Google. So in order to rank as well as possible with Google, digital marketing became a necessity. During the 2000s, SEO and digital marketing became increasingly important. At the beginning of the decade, the internet was still new and you could get away with minimal SEO. By 2009, SEO was required.
Now, you can’t get away with not participating in digital marketing and SEO. Digital marketing today has shifted more to focusing on the customers that you have. It is about engaging and interacting with them in an informal environment, such as Twitter. Building a strong presence through Twitter and Instagram will help users form a positive correlation with your website. The evolution of digital marketing just goes to show you how fast things change on the internet.